Challenge

With an ambitious goal to expand national awareness, the brand needed a refined prospecting and retargeting strategy that could effectively reach high-value audiences without driving up costs or causing ad fatigue. The challenge was to increase engagement and brand trust while ensuring media spend was distributed efficiently.

Solution

Leveraging momentum from the brand’s Q4 2023 campaign, we developed a strategy that refined prospecting and retargeting efforts across CTV, Programmatic Display, and YouTube.

By expanding targeting across key prospecting audiences and optimizing retargeting pools, the strategy:
✅ Avoided ad fatigue with controlled upper-funnel frequency
✅ Increased engagement, email sign-ups, and conversions through mid-funnel optimization
✅ Drove significant brand awareness lift in key growth regions

Utilizing open exchange and premium publisher partnerships, I ensured precise audience targeting and efficient media spend distribution.

Result

The results? A strong retargeting pool, increased brand trust, and continued momentum for long-term success.

📊 Key Performance Gains:

• 45.6% 📢 Increase in Aided Awareness

• 37.2% 👍 Increase in Brand Favorability

• 37.2% 🛒 Increase in Purchase Intent

• 37.9% ⭐ Increase in Trusted Brand Perception