Challenge

A portfolio of localized home services brands had done minimal digital advertising before engaging with the agency. With limited visibility into how digital campaigns influenced revenue, justifying investment in paid media was a challenge. The goal was not only to prove digital’s value but also to create a scalable strategy for long-term growth.

Solution

Starting with 12 brands in Q4 2023, I developed a multi-channel approach to maximize performance across search, social, and programmatic media.

✅ Search & Performance Max campaigns established a strong foundation for demand generation.
✅ A dynamic social presence (Meta) became a top conversion driver, accounting for 33% of total leads.
✅ Programmatic campaigns sharpened competitive positioning, driving high-quality traffic and engagement..

Result

🚀 +87% MoM increase in social engagement, fueled by high-performing call campaigns.
📊 7,323 leads generated through optimized targeting.
💰 Significant revenue growth, demonstrating the clear impact of paid media.

By Q1 2024, the success of this data-driven, full-funnel approach led to exponential growth, and the portfolio expanded from 12 to 13 brands.