Challenge

The client faced cross-channel attribution challenges that made it difficult to accurately track and optimize campaign performance. Their web, phone, and trade conversions weren’t being fully captured, limiting visibility into which media investments were actually driving revenue.

To scale effectively, we needed to refine targeting, optimize media spend, and implement a more sophisticated measurement approach that aligned marketing efforts with business impact.

Solution

Working in collaboration with cross-functional teams, I helped implement a cross-channel attribution system that provided real-time insight into conversion performance across web, phone, and trade channels.

By optimizing media planning, audience segmentation, and budget allocation, we strengthened campaign efficiency and scaled investment strategically.

✅ Enhanced attribution & measurement to track the full impact of paid media.
✅ Refined audience segmentation to improve targeting across key customer segments.
✅ Optimized investment strategies to maximize performance across channels.

Result

As a result, the client saw:

✅ 24% increase in revenue
✅ 75% growth in online traffic
✅ 153% boost in new bookings
✅ 167% increase in conversion rates

By continuously refining strategy, execution, and measurement, we’ve transformed the way the client approaches digital marketing—ensuring sustained growth and long-term investment in paid media.