Expertise

I don’t waste media dollars—I make them work harder. Whether it’s high-performance paid media, scalable growth strategies, or a full audit of what’s not working, I develop and execute strategies that drive measurable impact.

Smoke & Scale (Paid Media Strategy & Optimization)

🔹 Full-funnel paid media strategy development—from awareness to conversion, every dollar is optimized.
🔹 Campaign audits across Google Ads, Meta, LinkedIn, TikTok & programmatic—ensuring no wasted spend and maximum efficiency.
🔹 Media budget allocation & forecasting—scaling investment strategically, not reactively.
🔹 Ad creative strategy that performs—because visuals should drive conversions, not just impressions.
🔹 Audience segmentation & targeting refinement—getting quality over quantity.

Performance-Obsessed Growth (Performance Marketing & Growth Strategy)

🔹 Scaling paid media efforts to acquire high-value customers and drive revenue.
🔹 Attribution modeling & analytics—eliminating guesswork to understand what’s actually driving performance.
🔹 Conversion Rate Optimization (CRO)—turning clicks into customers.
🔹 Real-time dashboard development—so performance isn’t just monitored—it’s maximized.

Fix What’s Broken (Digital Marketing Audits)

🔹 Comprehensive media audits—assessing effectiveness across paid channels.
🔹 Competitive analysis—benchmarking beyond industry averages to outperform, not just compete.
🔹 Landing page audits—optimizing for conversions, not just traffic.
🔹 SEO & paid search efficiency audits—ensuring search investments deliver results.

Industry-Specific Consulting

✔ Hospitality & Travel – Seasonal media planning, dynamic pricing strategies.
✔ CPG & E-Commerce – Retail media, DTC growth, omnichannel marketing.
✔ Home Services & Political Campaigns – Localized media, lead generation, strategic scaling.

 
 

Who I Work With

I don’t work with brands that play it safe—I work with bold businesses ready to shake things up and see real results.

  • Brands ready to take their marketing to new heights—no fear, no hesitation, just smart, aggressive strategy.

  • Companies that do good and make an impact—whether you're disrupting an industry, driving change, or making waves, I want in.

  • Teams that believe in investing in great creative—because the best ideas deserve the best execution.

  • Businesses serious about growth—scaling isn’t just a buzzword; it’s the goal.