Elevating a Vegan Food Brand to National Recognition

Partnering closely with the founder, I built a strategic marketing foundation that combined storytelling, influencer partnerships, paid media, and email marketing, transforming this vegan food brand from a niche favorite to a nationally recognized name.

Challenge

A fast-growing vegan food brand with an authentic mission and strong brand story was looking to expand beyond niche audiences and gain national recognition. While their product resonated deeply with health-conscious and ethical consumers, they needed a scalable strategy to drive awareness, engagement, and conversions.

Solution

Partnering directly with the brand’s founder, I developed a multi-faceted marketing approach designed to position the brand as a leader in the plant-based space and drive both brand affinity and sales.

✅ Brand Development & Content Strategy

  • Refined the brand voice, visual identity, and storytelling to strengthen positioning.

  • Created compelling content ideas to engage audiences across digital channels.

✅ Influencer Partnerships & Social Growth

  • Collaborated with top vegan and health-conscious influencers to build credibility.

  • Launched a UGC (user-generated content) campaign, increasing organic engagement by 45%.

✅ Paid Media Strategy

  • Designed and implemented a full-funnel paid media approach across Meta, Google, and programmatic to reach new audiences.

  • Optimized campaigns to drive a 30% decrease in customer acquisition cost (CAC) over six months.

✅ Email Marketing & Retention

  • Built out automated email flows that increased customer retention by 28%.

  • Implemented personalized content and exclusive offers, driving a 22% increase in repeat purchases.

Result

🚀 Achieved a 3X increase in brand awareness through strategic paid and organic efforts.
📢 Drove a 40% boost in social engagement with influencer and UGC-driven content.
💰 Scaled paid media while reducing CAC by 30%, making acquisition more efficient.
📩 Improved email marketing performance, leading to a 22% increase in repeat purchases.

By combining compelling storytelling, strategic partnerships, and data-driven paid media, this brand successfully transitioned from a mission-driven startup to a recognized national player in the vegan food space.