The 7 Deadly Marketing Sins

The 7 Deadly Marketing Sins

  1. Sloth: Set It and Forget It
    → Running campaigns without constant optimization. If you’re not testing, tweaking, and iterating, you’re wasting money.

  2. Greed: Chasing Vanity Metrics
    → High impressions, cheap clicks, and fluffy engagement mean nothing without actual ROI and conversions.

  3. Gluttony: Too Many Channels, No Strategy
    → Spreading spend thin across every platform without a clear full-funnel approach is just burning money. More isn’t always better.

  4. Wrath: Ignoring Attribution
    → Failing to track the full customer journey and giving all credit to the last click is marketing blasphemy.

  5. Lust: Falling for Shiny New Tactics
    → Chasing every new trend (AI, influencers, TikTok, you name it) without understanding if it fits your audience. Strategy > Hype.

  6. Envy: Copying Competitors Blindly
    → Just because another brand does it doesn’t mean it works for yours. Differentiate, don’t duplicate.

  7. Pride: Thinking You Know Your Audience Without Data
    → If you assume instead of analyzing, you’re marketing in the dark. Data, not ego, should drive decisions.

Marketing Sins You’re Probably Committing (And How to Repent)

Marketing Sins You’re Probably Committing (And How to Repent)