The 7 Deadly Marketing Sins
Sloth: Set It and Forget It
→ Running campaigns without constant optimization. If you’re not testing, tweaking, and iterating, you’re wasting money.Greed: Chasing Vanity Metrics
→ High impressions, cheap clicks, and fluffy engagement mean nothing without actual ROI and conversions.Gluttony: Too Many Channels, No Strategy
→ Spreading spend thin across every platform without a clear full-funnel approach is just burning money. More isn’t always better.Wrath: Ignoring Attribution
→ Failing to track the full customer journey and giving all credit to the last click is marketing blasphemy.Lust: Falling for Shiny New Tactics
→ Chasing every new trend (AI, influencers, TikTok, you name it) without understanding if it fits your audience. Strategy > Hype.Envy: Copying Competitors Blindly
→ Just because another brand does it doesn’t mean it works for yours. Differentiate, don’t duplicate.Pride: Thinking You Know Your Audience Without Data
→ If you assume instead of analyzing, you’re marketing in the dark. Data, not ego, should drive decisions.